Celebrity scandals. Brand crises. Royal headlines. Political blunders. Comebacks. Apologies. The stories everyone is talking about, examined through a PR lens.
The headline is only half the story.
Who put it there? Why that story? Why now? Who got the message right? And what happens when the plan doesn't go to plan?
Jacki Vause deconstructs the PR behind the stories everyone is talking about, drawing on 30 years inside the industry to examine the strategy, the messaging and the media response.
When a brand apology becomes the next PR problem.
Saying sorry is only the start. What happens next tells people whether a brand actually understands the problem.
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Meet the person behind The PR Critic.
Jacki Vause MCIPR is The PR Critic, a Chartered PR Practitioner with 30 years in public relations. She examines the campaigns, controversies and communications decisions making headlines, drawing on three decades of industry experience to ask what worked, what didn't and why.
As the founder and CEO of Dimoso and Six Cygnets and host of Where Pop Culture Meets PR, Jacki brings an insider's understanding of the forces shaping PR, media and reputation.
Where Pop Culture Meets PR.
Join Jacki Vause and co-hosts including Lyle Fulton as they unpack the celebrity scandals, brand blunders, viral moments and reputation crises filling the headlines.
From public apologies and comeback campaigns to celebrity controversies and corporate crises, the podcast looks at what happened, why it happened and what the PR can tell us.